Over the last few years through my position at Etherio, I’ve had the pleasure of working with several world-wide brands such as Arby’s, Buffalo Wild Wings, SONIC Drive-In, Tropical Smoothie Café, Experity and Wabash. I worked side by side with the brands’ marketing departments and production companies who developed creative style guides for the conferences. My role was to use the provided brand guides, assets and mood boards to layout and create signage and collateral for the conferences to be used in the hotels and convention centers. In some cases, I supported our internal content managers by developing creative copy. By attending site visits with the client, utilizing hotel/convention floor maps and having meetings with the printers about structure schematics and pricing, I was able to establish signage budgets, substrates and placements for the signage.